Xiaomi Lost Its Throne By Huawei

Xiaomi Lost Its Throne By Huawei

On Tuesday, Huawei released its results for the third quarter of 2015, showing smartphone shipments up 63 percent at a time when global smartphone shipments are slowing and in particular in Huawei’s biggest market of China. “Huawei’s ascent to China’s smartphone throne is a remarkable feat, especially in the context of an increasingly cutthroat and maturing Chinese smartphone market”, Canalys research analyst Jessie Ding was quoted by CNBC as saying. Apple CEO Tim Cook stated on Tuesday’s quarterly earnings call that the iPhone continues to drive sales for Apple, particularly with the company’s new iPhone models in developed markets and in China. Lenovo’s acquisition of the Motorola brand in 2014 has helped push its combined shipments up 11.1%, while their share stands at 5.3%. Xiaomi Lost Its Throne By Huawei

Overall smartphone shipments totaled 355.2 million worldwide in the third quarter, up 6.8% from the 332.6 million units shipped in the year-ago quarter, marking the second highest level of smartphone shipments for a single quarter ever. Samsung’s smartphone division returned to shipment growth in the third quarter, the first increase in 18 months. The Galaxy S6 hasn’t sold so well, but IDC noted that the earlier than expected launch of the Galaxy S6 Edge+ and Galaxy Note 5 paid off, and Samsung saw “stronger than normal” September shipments probably because the iPhone 6S had yet to make its debut. Apple managed to gain 1.7 points (to 13.5 percent), largely thanks to selling 13 million iPhone 6s and iPhone 6s Plus units in the first weekend. Samsung and Apple have been the two best sellers for years, this shows no signs of changing. The company deems any device retailing for more than NZ$467 as mid to high end, and says it’s experience growing demand for those devices both locally and globally. The third largest smartphone maker, Huawei, may be less familiar to North American consumers.

China’s Huawei cemented its hold on third place with a 7.5 percent market share and 26.5 million units, followed by Chinese rivals Lenovo and Xiaomi, which each captured slightly more than five percent. Xiaomi will remain a trendsetter in the Chinese mobile phone industry because of influence of the company’s innovative internet-based model, which pursues a high price-performance ratio and employs hunger marketing tactics. Africa is steadily becoming a hot market for smartphone manufacturers led by Samsung, TECNO, Microsoft, Infinix, Obbi and recently Xiaomi which is set to launch before the end of this year.


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