Samsung has already completed the design and is making its final tweaks to the Galaxy S7 so that it can be ready for a January release. The news source cites “many people in the smartphone parts industries.”
If Samsung changes its release date for their next phone to January, it gives consumers a new timeframe to upgrade their smartphone. Samsung hopes that customers will pass on purchasing the iPhone 6s, which just launched last month, and instead buy the Galaxy S7 in January. Samsung and Apple are known to make some of the best smartphones in the world and usually compete directly with each other,.
Samsung has struggled lately, facing a decline in sales and profits. The company expects to return to growth in October though.